Retail & Wholesale » Shopping Behavior » U.S. Baby Boomers: Grocery Shopping Behavior | U.S. consumers' importance of packaged food when buying groceries by generation, 2014

U.S. consumers' importance of packaged food when buying groceries by generation 2014

Consumers' importance of the factor 'packaged food' when making food and beverage purchases in the United States in 2014, by generation

The data illustrates the generational differences between U.S. adult consumers who were asked how important packaged food is for them when purchasing foods and beverages. The survey was fielded online by Harris Interactive in March 2014. About 55% of Baby Boomers in the United States considered packaged food as a very or somewhat important driver for their purchasing decision.

Millennials	53
Gen Xers	56
Baby Boomers	55
Matures	54

U.S. consumers' importance of packaged food when buying groceries by generation 2014

StatInvestor