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U.S. consumers' importance of preservatives when buying groceries by generation 2014

Consumers' importance of the factor 'preservatives' when making food and beverage purchases in the United States in 2014, by generation

The data displays the generational differences between U.S. adult consumers who were asked about the importance if products contain preservatives or not when purchasing foods and beverages. The survey was fielded online by Harris Interactive in March 2014. Some 51% of U.S. Millennials see the factor preservatives as a very or somewhat important driver for their purchasing decision.

Millennials	51
Gen Xers	62
Baby Boomers	67
Matures	68

U.S. consumers' importance of preservatives when buying groceries by generation 2014

StatInvestor