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Share of millennials that find online grocery shopping less stressful EU 2016

Share of consumers aged 16-24 years that find online grocery shopping less stressful than shopping in-store in selected countries in Europe in 2016

The data displays the results of a survey in which respondents aged 16 to 24 years were asked whether they find online shopping less stressful than shopping in-store in selected countries in Europe in 2016. A majority of German millennials find online grocery shopping less stressful than shopping in a physical store, followed by 31% of French millennials.

Germany 36
France 31
Spain 29
Italy 28