Retail & Wholesale » Shopping Behavior » U.S. consumers: Online Grocery Shopping | Reasons preventing U.S. consumers from grocery shopping online by age 2017

Reasons discouraging U.S. shoppers from buying groceries online 2017, by age

Reasons preventing U.S. consumers from grocery shopping online in 2017, by age group

The data displays the results of an online survey conducted in February 2017 among U.S. shoppers who were asked about factors that stopped them from buying groceries online. Some 34% of consumers aged 30 to 59 years and 45% of consumers aged 60 years or older indicated their enjoyment of shopping in retail stores as a driving factor.

I like to touch/view these products in-store 38 38 53
I like shopping in retail stores 37 34 45
I am concerned about the quality of products sold online 34 28 31
Paying shipping charges 27 31 38
I am never at home for deliveries 23 13 7
I do not believe I am saving money buying online 22 22 33
I am concerned about online identity theft 17 15 13
I never buy products of this category online 17 19 31
I expect same day or next day delivery 13 6 5
Minimum order amount for free shipping is too high 10 14 14
I find it difficult to buy online 9 5 5
None of the above 8 12 12
I prefer online ordering for in-store delivery 7 3 1
I only research and learn about products online and purchase in-store 6 4 3
I only buy online with a promo code 6 3 1
I am concerned that customer service levels are not adequate 6 6 5
I do not have a credit card 5 2 2
My preferred brands are not available online 4 5 2
I read a negative online review 3 2 0
I would buy more online if I had better internet access 3 2 1
I do not have access to buy products online 1 2 0
Retailer websites are not user friendly 0 1 1

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