U.S. Gen X shoppers who have used an online channel for groceries 2015-2018

Share of Gen X shoppers who have used an online-only retailer for groceries in the United States from 2015 to 2018

The data displays the share of Generation X shoppers who have used an online-only retailer for groceries in the U.S. from 2015 to 2018. In 2018, 29% of Gen X respondents said that they had ordered groceries online.

2015 17
2016 22
2017 24
2018 29