The data displays the annual spending on apparel of female shoppers in the U.S. in 2016, by generation. Kurt Salmon surveyed 1,455 women on their apparel shopping behavior. During the survey, Millennial respondents stated that they spent approx. 805 USD on apparel shopping annually.
Gen Xers | 1109 |
Millennials | 805 |
Baby Boomers | 746 |