Retail & Wholesale » Shopping Behavior » U.S. Millennials: Consumer Goods and Shopping Behavior | Share of female U.S. consumers who frequently shop for apparel: by generation U.S. 2016

Share of female U.S. consumers who frequently shop for apparel 2016, by generation

Share of female consumers who frequently shop for apparel in the United States in 2016, by generation
Created with Highcharts 5.0.14232325251616MillennialsGen XersBaby Boomer051015202530

The data displays the share of female consumers who frequently shop for apparel in the U.S. in 2016, by generation. Kurt Salmon surveyed 1,455 women on their apparel shopping behavior. According to the report, approx. 23% of the respondents were Millennials.

Millennials 23
Gen Xers 25
Baby Boomer 16

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