Retail & Wholesale » Shopping Behavior » U.S. Millennials: Consumer Goods and Shopping Behavior | Share of female Millennial consumers who frequently shop for apparel: by generation U.S. 2016

Millennials: share of female U.S. consumers who frequently shop for apparel 2016

Share of female Millennial consumers who frequently shop for apparel in the United States in 2016, by psychographic segment
Created with Highcharts 5.0.143939303021212121131388Treasure huntersFashion-focused shoppersFit/style variety seekersConvenience shoppersPrice-first shoppersQuality-first shoppers01020304050

The data displays the share of female Millennial consumers who frequently shop for apparel in the U.S. in 2016, by psychographic segment. According to the report, 39% of the respondents were "treasure hunters".

Treasure hunters 39
Fashion-focused shoppers 30
Fit/style variety seekers 21
Convenience shoppers 21
Price-first shoppers 13
Quality-first shoppers 8

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