Retail & Wholesale » Shopping Behavior » U.S. Millennials: Consumer Goods and Shopping Behavior | Share of female Millennial consumers who frequently shop for apparel: by generation U.S. 2016

Millennials: share of female U.S. consumers who frequently shop for apparel 2016

Share of female Millennial consumers who frequently shop for apparel in the United States in 2016, by psychographic segment

The data displays the share of female Millennial consumers who frequently shop for apparel in the U.S. in 2016, by psychographic segment. According to the report, 39% of the respondents were "treasure hunters".

Treasure hunters	39
Fashion-focused shoppers	30
Fit/style variety seekers	21
Convenience shoppers	21
Price-first shoppers	13
Quality-first shoppers	8

Millennials: share of female U.S. consumers who frequently shop for apparel 2016

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