Retail & Wholesale » Shopping Behavior » U.S. Millennials: Consumer Goods and Shopping Behavior | Beauty and care: products purchased by age group U.S. 2017

Beauty and care products bought by U.S. consumers 2017, by age group

Beauty and personal care products purchased by consumers in the United States as of May 2017, by age group

The data displays the beauty and personal care products purchased by consumers in the U.S. as of May 2017, by age group. During the survey, 93% of responding U.S. consumers aged between 18 and 29 years reported purchasing hair care products.

Personal hygiene products	95	97	94
Hair care products	93	95	90
Oral care	93	97	95
Skin care products	91	89	82
Shaving products	91	92	84
Fragrances (perfume, eau de toilette)	89	79	58
Decorative cosmetics	72	61	54
Baby care	42	31	12

Beauty and care products bought by U.S. consumers 2017, by age group

StatInvestor