Retail & Wholesale » Shopping Behavior » U.S. Millennials: Consumer Goods and Shopping Behavior | Skincare and cosmetics: share of products bought online by Millennials U.S. 2017

Proportion of cosmetics purchases made online by U.S. Millennials 2017

Share of skincare and cosmetics products purchased online by Millennials in the United States as of July 2017

The data displays the share of skincare and cosmetics products purchased online by consumers aged between 18 and 34 years in the U.S. as of July 2017. According to the survey, 16.8% of respondents purchased 11 to 25% of their skincare and cosmetics products online, while only 2.5% of respondents reported purchasing all of these products online.

1% to 10% 15.7
11% to 25% 16.8
26% to 50% 13.5
51% to 75% 7.9
76% to 99% 3.5
100% 2.5