Retail & Wholesale » Shopping Behavior » U.S. Millennials: Consumer Goods and Shopping Behavior | U.S. Millennials: online purchases related to social sharing 2016

U.S. Millennials: online purchases related to social sharing 2016

Product categories purchased by U.S. Millennial internet users after sharing something via social media as of Spring 2016

The data describes the product categories purchased by U.S. Millennial internet users after sharing something via social media. During a spring 2016 survey, it was found that 54% of respondents bought beauty or apparel products after sharing something about the item category on Facebook.

Facebook 54 16 12 5 3 10
Twitter 56 19 19 3 0 3
Pinterest 46 9 11 23 9 4

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