Retail & Wholesale » Shopping Behavior » U.S. Millennials: Consumer Goods and Shopping Behavior | U.S. Millennial mom product research preference 2016

U.S. Millennial mom product research preference 2016

Product research preferences of Millennial mother internet users in the United States as of September 2016
Created with Highcharts 5.0.1448.348.3222216.216.210103.53.5Research digitally, buy in-storeBuy digitally (without visiting store)Research and purchase only in-storeResearch in-store, buy digitallyOther0102030405060

The data describes the product research preferences of Millennial mother internet users in the U.S. as of September 2016. During the survey period, 22% of respondents stated that they preferred to buy digitally without visiting a store.

Research digitally, buy in-store 48.3
Buy digitally (without visiting store) 22
Research and purchase only in-store 16.2
Research in-store, buy digitally 10
Other 3.5

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