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U.S. Millennial mom product research preference 2016

Product research preferences of Millennial mother internet users in the United States as of September 2016

The data describes the product research preferences of Millennial mother internet users in the U.S. as of September 2016. During the survey period, 22% of respondents stated that they preferred to buy digitally without visiting a store.

Research digitally, buy in-store	48.3
Buy digitally (without visiting store)	22
Research and purchase only in-store	16.2
Research in-store, buy digitally	10
Other	3.5

U.S. Millennial mom product research preference 2016

StatInvestor