Retail & Wholesale » Shopping Behavior » U.S. Millennials: Grocery Shopping Behavior | U.S. active food and beverage subscriptions by generation 2017

Consumers with food and drink subscriptions in the United States 2017, by generation

Share of consumers with an active food and beverage subscription in the United States as of February 2017, by generation

The data displays the share of consumers with an active food and beverage subscription in the U.S. as of February 2017, sorted by generation. According to the source, 30% of U.S. Millennials reported having an active food and beverage subscription.

Millennials	30
Generation X	13
Baby Boomers	3
Retirees	4

Consumers with food and drink subscriptions in the United States 2017, by generation

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