Retail & Wholesale » Shopping Behavior » U.S. Millennials: Grocery Shopping Behavior | U.S. likelihood to consider a food and drink subscription by generation 2017

Consumers considering a food and drink subscription in the United States 2017, by generation

Share of consumers likely to consider a food and beverage subscription in the United States as of February 2017, by generation

The data displays the likelihood of consumers to consider a food and non-alcoholic beverage subscription in the U.S. as of February 2017, sorted by generation. According to the source, 38% of U.S. Millennials reported being likely to consider a food and beverage subscription.

Millennials	38
Generation X	16
Baby Boomers	4
Retirees	1

Consumers considering a food and drink subscription in the United States 2017, by generation

StatInvestor