Retail & Wholesale » Shopping Behavior » U.S. Millennials: Grocery Shopping Behavior | Share of U.S. consumers purchasing any specialty foods online by generation 2016

Share of U.S. consumers purchasing any specialty foods online 2016, by generation

Share of U.S. consumers purchasing any specialty foods online in 2016, by generation

The data displays the share of U.S. consumers purchasing any specialty foods online in 2016, by generation. During the survey, approx. 21% of Millennial respondents expressed that they were likely to purchase specialty foods online.

Millennials (22 to 39 years)	21
Gen X (40 to 51 years)	16
Baby Boomers (52 to 70 years)	10
Total	16

Share of U.S. consumers purchasing any specialty foods online 2016, by generation

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