Retail & Wholesale » Shopping Behavior » U.S. Thanksgiving weekend shopping | Amount of people who shopped Black Friday weekend in the U.S. 2009-2016, by day

Amount of people who shopped Black Friday weekend in the United States 2009-2016, by day

Number of people who shopped Black Friday weekend in the United States from 2009 to 2016, by day (in millions)

The data illustrates the number of people who shopped Black Friday weekend in the U.S. from 2009 to 2016, by day. In 2016, 101.7 million people in the U.S. shopped on Black Friday.

Thursday (Thanksgiving) 18.1 22.3 28.7 35.4 29
Black Friday 78.7 81 86.3 88.9 101.7
Saturday 64.1 73.1 75.2 81.3 64
Sunday (planned) 34.5 36.1 36.6 41.8 33

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