Retail & Wholesale » Shopping Behavior » U.S. Thanksgiving weekend shopping | Number of Black Friday weekend shoppers by channel U.S. 2017

Number of people who shopped on Black Friday weekend in the United States 2017, by channel

Number of people who shopped on Black Friday weekend in the United States in 2017, by distribution channel (in millions)

The data displays the number of people who shopped on Black Friday weekend in the U.S. in 2017, by distribution channel. That year, approx. 64 million people shopped both online and in-store on Thanksgiving weekend.

In-store only 51
In-store and online 64
Online only 58

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