The data describes U.S. consumers' plans regarding their shopping behavior in a physical store on Thanksgiving and Thanksgiving weekend. During a November 2017 survey it was found that 70% of respondents were planning to shop in brick-and-mortar stores on Black Friday.
Thanksgiving Day (Nov 24) | 25 |
Black Friday (Nov 25) | 70 |
Saturday (Nov 26) | 52 |
Sunday (Nov 27) | 31 |
Cyber Monday (Nov 28) | 37 |