The data displays the reasons U.S. consumers shop at physical stores on Thanksgiving Day/Night. During the November 2017 survey it was found that 73% of respondents didn't want to miss the best deals at brick-and-mortar stores.
Do not want to miss the best deals | 73 |
Enjoy shopping with family and friends | 37 |
Part of my Thanksgiving ritual | 35 |
After Thanksgiving celebration, it's something/somewhere to do/go | 29 |
To avoid the crowds on Black Friday | 26 |