Retail & Wholesale » Shopping Behavior » U.S. Thanksgiving weekend shopping | Black Friday: consumers shopping online or in-store U.S. 2017

Probability of U.S. consumers shopping online or in-store on Black Friday 2017

Share of consumers in the United States who plan to shop online or in-store on Black Friday in 2017

The data displays the results of a survey in which U.S. consumers were asked if they planned to go shopping in-stores or online on Black Friday in 2017. The survey found that 29% of respondents will do most of their Black Friday shopping in stores, and a little online.

Entirely in stores 16
Mostly in stores, a little online 29
Equally in stores and online 26
Mostly online, a little in stores 20
Entirely online 9

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