Retail & Wholesale » Shopping Behavior » U.S. Thanksgiving weekend shopping | Thanksgiving weekend: planned consumer purchases U.S. 2017

Time when U.S. consumers decide what to purchase on Thanksgiving weekend 2017

When will you decide which types of products you will definitely buy on Black Friday or Cyber Monday?
Created with Highcharts 5.0.1410102121353523231111Two to four weeks beforeOne week beforeA few days beforeOn the actual dayNot planning to do0510152025303540

The data displays the results of a 2017 survey in which U.S. consumers were asked when they will decide which types of products they will definitely buy on Black Friday or Cyber Monday. According to the survey, 35% of respondents will decide what they plan to purchase on Black Friday or Cyber Monday a few days beforehand.

Two to four weeks before 10
One week before 21
A few days before 35
On the actual day 23
Not planning to do 11