The data displays the results of a 2017 survey in which U.S. consumers were asked when they will decide which types of products they will definitely buy on Black Friday or Cyber Monday. According to the survey, 35% of respondents will decide what they plan to purchase on Black Friday or Cyber Monday a few days beforehand.
Two to four weeks before | 10 |
One week before | 21 |
A few days before | 35 |
On the actual day | 23 |
Not planning to do | 11 |