The data describes the shopping frequency of Millennial consumers in the U.S. in 2014, broken down by store type. In that year, U.S. Millennials made most of their shopping trips to grocery stores, followed by trips to supercenters and dollar stores.
Grocery stores | 39 |
Supercenters | 21 |
Dollar stores | 10 |
Mass merchandisers | 10 |
Drug stores | 10 |
Warehouse clubs | 8 |
Convenience/gas stores | 8 |