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Importance of c-stores mobile loyalty programs in the United States 2016, by generation

Importance of mobile loyalty programs when selecting convenience stores among consumers in the United States 2016, by generation

The data displays the importance of mobile loyalty programs when selecting convenience stores among consumers in the U.S. 2016, sorted by generation. During the survey, 53% of Generation X respondents stated that mobile loyalty programs are important for them when selecting a convenience store.

Millenials 59
Geenration X 53
Baby boomers 44
Silent generation 41