The data shows the rental prices for shopping centers in prime locations in selected leading European cities as of the second quarter 2018, expressed in euros per square meter annually. Prime locations for shopping centers include main streets and city centers of the European cities, and factors such as the main flow of customers, amount of space to handle the sales volume expected, as well as the direct competition and neighbors all have a great impact on projected sales. Specifically, the space requirements have to be carefully tailored to the usage requirements, as rents typically prove to be high.
