The data displays the results of a survey conducted from February to April 2018 among adult Americans on their preferred big box retailers. The results were sorted by recent purchases based on the customers' loyalty. During the survey, 34.5% of respondents shop at Amazon based on their loyalty to the brand; 39.7% of respondents are Amazon clients without any feeling of loyalty.
Amazon | 34.5 | 39.7 |
Walmart | 29.5 | 25.3 |
Target | 13.7 | 10.4 |
Costco | 10 | 9.7 |
Sam's Club | 6.1 | 6 |
Meijer | 2.4 | 3.3 |