Big box retailers brand preferences in the United States from 2017 to 2018, by income

The data displays the results of a survey conducted from October 2017 through February 2018 among 2,500 adult Americans on their preferred big box retailer brand. The results were sorted by income. During the survey, 37.1% of respondents with an income of less than 50,000 USD stated their preferred big box retail brand is Walmart; 24.1% of respondents with an income of more than 50,000 USD said the same.