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Sales share of the leading vendors of liquid laundry detergent in the United States 2017

Sales share of the leading vendors of liquid laundry detergent in the United States from 2012 to 2017

The data displays the sales share of the leading vendors of liquid laundry detergents in the U.S. from 2012 to 2017. In 2017, Procter & Gamble was the leading liquid laundry detergent vendor in the U.S. with a sales share of 55.4%.

Procter & Gamble	58.4	57.3	57.3	56.6	56.1	55.4
Church & Dwight	13	15.2	16.2	17.2	17.5	17.3
The Sun Products Corp.	14.3	15.7	14.2	13.9	13.6	12.6
The Dial Corp.	6.7	6.9	7.2	7.2	8.1	9.4
Private label	4.2	3	2.6	2.4	2.2	2.2

Sales share of the leading vendors of liquid laundry detergent in the United States 2017

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