The data illustrates the sales share of the leading deodorant brands in the U.S. in 2016. In that year, the deodorant brand, Secret Clinical Strength, generated 5.1% of total dollar sales in the U.S.
Deodorant in the United StatesClassified and regulated as cosmetics in the U.S. by the U.S. Food and Drug Administration (FDA), deodorants were created to be applied to the body in order to affect body odor caused by bacterial growth and the smell associated with the bacterial breakdown of perspiration. These products are made by blending active ingredients with waxes, oils, and silicones and molding the mixture into stick form.
