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Household cleaning products market share in the European Union 2017, by category

Distribution of the household cleaning and hygiene product market value in the European Union in 2017, by product group

The data shows the distribution of the household cleaning and hygiene product market value in the European Union (plus Norway and Switzerland) in 2017, by product group. Surface care products accounted for a 21.2% share of the EU market in 2017.

Laundry care 47.3
Surface care 21.2
Dish washing 15.4
Maintenance products 13.8
Bleaches 2.3