The data displays the unit sales of the leading vendors of liquid laundry detergents in the U.S. from 2012 to 2017. In 20167, Procter & Gamble was the leading liquid laundry detergent vendor in the U.S. with unit sales that amounted to 312.8 million.
Procter & Gamble | 177 | 303.8 | 291.8 | 299.2 | 307 | 312.8 |
Church & Dwight | 100.9 | 177.8 | 179.6 | 184.1 | 178.3 | 171.5 |
The Sun Products Corp. | 79.5 | 134 | 124.8 | 116.8 | 119.1 | 112.1 |
The Dial Corp. | 52.1 | 79.3 | 84.7 | 83 | 85.4 | 93 |
Private label | 28.2 | 27.3 | 23.3 | 21.5 | 17.7 | 17 |