The data illustrates the brand value of the leading personal care brands worldwide in 2018. In that year, the value of the Crest (Procter & Gamble) brand amounted to about 3.37 billion USD.
Personal Care Industry WorldwideThe personal care industry envelopes a variety of products, including makeup, fragrances, hair care and coloring products, sunscreen, toothpaste, and products for bathing, nail care, and shaving. These segments are complementary and through their diversity they are able to satisfy all consumers’ needs and expectations with regard to cosmetics.
