Consumer Goods » Cleaning » Colgate-Palmolive | Share of U.S. mouthwash sales 2016, by brand

Percentage of mouthwash sales in the United States 2016, by brand

Percentage of total mouthwash and dental rinse sales in the United States in 2016, by leading brands

The data displays the percentage of total mouthwash and dental rinse sales in the U.S. in 2016, by leading brands. In that year, the Crest Pro Health Multi Protection brand had 3.9% of total dollar sales in the U.S.

Mouthwash and dental health care in the United StatesA chemotherapeutic agent used to enhance oral hygiene, mouthwash and dental rinses kill bacterial plaque that causes cavities, gingivitis, bad breath and tooth decay. Consumers are starting to make the connection that good oral health contributes to good overall health.

Listerine 24.3
Private label 13.8
Listerine Ultraclean 7.1
Listerine Total Care 5
Crest Pro Health Multi Protection 3.9
Crest Pro Health Advanced 3.8
Biotene 3.7
Colgate Total Advanced Pro Shield 2.4
Crest 3D White 2.2
Act Total Care 1.8