The data displays the leading toothpaste brands in the U.S. in 2017, based on sales. In that period, Crest 3D White was the leading U.S. toothpaste brand with sales of 236.8 million USD.
Toothpaste and oral hygieneA paste or gel dentifrice, toothpaste is an accessory used to help clean, maintain and prevent tooth and gum disease. Since 2007/08 fiscal year, the overall oral hygiene category has been experiencing steady growth in terms of sales. This is largely due to a considerable increase in sales of dental accessories and tools.
