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Sales share of the leading toothpaste brands in the United States 2016

Sales share of the leading toothpaste brands in the United States in 2016

The data displays the sales share of the leading toothpaste brands in the U.S. in 2016. In that period, the Crest 3D White brand had a sales share of 6.6% in the U.S.

Oral hygiene and toothpaste in the United StatesToothpaste is an accessory used to help clean, maintain and prevent tooth and gum disease. Since the 2007/08 fiscal year, the oral hygiene category has been experiencing steady growth in terms of sales. This is largely due to a considerable increase in sales of dental accessories and tools. While consumers are trending away from dental solutions that are purely cosmetic, at home dental care is becoming a much more common practice.

Crest 3D White 6.6
Colgate Total 6.6
Sensodyne 6.3
Sensodyne ProNamel 6
Colgate Optic White 5.3
Colgate 4.5
Crest 4.1
Colgate Max Fresh 3.3
Crest Pro-Health 3.2
Crest Whitening Plus Scope 3