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Sales of the top oral care brands in the United States 2014

Sales of the leading 20 oral care brands in the United States in 2014 (Figures expressed in millions of U.S. dollars, unless otherwise specified)

The data illustrates the sales of the leading oral care brands in the U.S. in 2014. In that year, Listerine mouthwash/dental rinse was the leading oral care brand in the U.S. with sales that amounted to approx. 323 million USD. The major factors influencing growth of the global dental consumables market are the increase in life expectancy across the globe and the rising demand for cosmetic dentistry worldwide across all age groups.

Listerine/mouthwash/dental rinse 322.8
Colgate Total/toothpaste 175.7
Crest 3D White Whitestrips Advanced Seal/tooth whitening 161.9
Crest/toothpaste 140.3
Colgate Optic White/toothpaste 131.9
Sensodyne Pronamel/toothpaste 127.1
Sensodyne/toothpaste 121.5
Colgate/toothpaste 103.2
Crest 3D White/toothpaste 103.1
Crest Whitening Plus Scope/toothpaste 99.1
Colgate Max Fresh/toothpaste 84.1
Listerine UltraClean/mouthwash/dental rinse 78.7
Crest 3D White Vivid/toothpaste 76.3
Crest 3D White Whitestrips/tooth bleaching 72.4
Crest Pro-Health/toothpaste 64.4
Crest Pro-Health Whitening/toothpaste 58.7
Listerine Total Care/mouthwash/dental rinse 56.7
Oral-B Glide Pro-Health/dental floss 55.5
Colgate Extra Clean/manual toothbrushes 55.4
Orajel/pain relief 54.7