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Important laundry detergent attributes North America 2015

Importance of selected household laundry detergent attributes in North America as of September 2015

The data displays the importance of selected laundry detergent attributes in North America as of September 2015. During the survey, 41% of respondents in North America said the lowest price is important when purchasing laundry detergent.

Best at getting stains out 51
Can be used on all types of items 49
High efficiency 45
Lowest cost 41
Scent / fragrance 38
Color preservation / protection 37
Allows washing all colours together 30
No harsh chemicals 28
Environmentally friendly 24
Disinfectant 21
No scent / fragrance 16

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