Consumer Goods » Cleaning » Household Products | United States - brand preferences for fabric softener by sex in 2016

Fabric softener brand preferences in the United States in 2016, by gender

United States: Brand preferences for fabric softener in 2016, by gender
Created with Highcharts 5.0.14222216.816.8161610.110.18.98.98.98.95.25.23.83.82.42.41.31.323.723.714.114.16.76.715.115.111.911.97.57.54.44.43.53.5661.31.3DownyBounceArm & HammerGainSnuggleAllSuavitelPurexSeventh GenerationEcover02468101214161820222426

The data displays the results of a survey conducted from April to June 2016 among 3,000 adult Americans on their preferred chocolate brand. The results were sorted by gender. During the survey, 22% of men stated their preferred fabric softener brand is Downy; 23.7% of women said the same.

Downy 22 23.7
Bounce 16.8 14.1
Arm & Hammer 16 6.7
Gain 10.1 15.1
Snuggle 8.9 11.9
All 8.9 7.5
Suavitel 5.2 4.4
Purex 3.8 3.5
Seventh Generation 2.4 6
Ecover 1.3 1.3

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