Bleach and laundry whitener brand preferences in the United States in 2016, by age group

The data displays the results of a survey conducted in the first half of 2016 among 3,000 adult Americans on their preferred belach and laundry whitener brand. The results were sorted by age group. During the survey, 51.8% of respondents aged 18 to 34 years stated their preferred bleach and laundry whitener brand is Clorox; 66% of respondents aged 35 to 49 and 73.5% of respondents aged 50 or older said the same.