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U.S. generations: preferred donation channels used for charitable giving 2018

Percentage of generations in the United States making charitable contributions in 2018, by donation channel used

The data displays the preferred giving channels for charitable donations that different generations in the United States used in 2018. As of 2018, 40% of Millennial givers donated via a website.

Online through website 28 40 37 35 38
Mail 9 13 14 27 43
Social Media 21 17 9 11 6
Text/SMS 4 8 8 3 3