The data displays the brand value of the leading apparel brands worldwide as of 2018. Zara was the second most valuable clothing brand worldwide with a brand value of about 26.86 billion USD in 2018.
Apparel IndustryDespite the current global economic downturn, the global apparel industry continues to grow at a healthy rate and this, coupled with the absence of switching costs for consumers and great product differentiation, means that rivalry within the industry is no more than moderate. The apparel industry is of great importance to the economy in terms of trade, employment, investment and revenue all over the world.
