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Top 5 biggest negatives for brand reputation U.S. 2015

Reputational issues with the biggest impact in the U.S. in 2015 (showing top-2-boxes)

The data displays the top five issues which have a negative impact on a brand's reputation. In 2016, 80% of respondents thought lying or misrepresenting facts about a product or service was either very or extremely damaging to a brand's reputation.

Intentional wrongdoing or illegal actions by company leaders	80
Lying or misrepresenting the facts about a product or service	80
Security or data breach that exposes personal information	74
Product recall (contamination that may cause illness)	66
Unfair workplace conditions and culture	64

Top 5 biggest negatives for brand reputation U.S. 2015

StatInvestor