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Americans preferring Adidas in Q1 2016 and Q1 2017, by income

United States: Brand preferences for Adidas in Q1 2016 and Q1 2017, by income

The data displays the results of a survey conducted in the first quarter of 2016 and the first quarter of 2017 among 1,000 adult Americans on their preference for Adidas products. The results were sorted by income. During the survey in the first quarter of 2016, 27.9% of respondents with an income of 50,000 USD and more stated they prefer Adidas; 18.2% of respondents with an income of less than 50,000 USD said the same.

Total 23.7 28.6
50,000 and more 27.9 33.8
Less than 50,000 18.2 21.6