Consumer Goods » Clothing » Apparel and Footwear Consumer Behavior in the U.S. | Sporting footwear purchase influences United States 2014

Influences on athletic footwear purchases in the United States 2014

How important are the following factors for your footwear purchases?

The data illustrates the subjective influences on athletic footwear purchases by different categories. 48% of respondents felt that past experience with a brand was extremely important to their purchase decision.

Product Quality	70	22	6
Value for the Price	58	31	9
Past Experience with Brand	48	35	13
Style/Fashion/Fit	47	32	14
Innovation/Technology	34	33	22	6	5
Low Price	34	31	22	8	5
Brand Name	29	32	23	8	8
Environmental Initiatives	23	24	26	12	15
Athlete/Celebrity Sponsorship	16	13	15	12	43

Influences on athletic footwear purchases in the United States 2014

StatInvestor