Consumer Goods » Clothing » Apparel and Footwear Consumer Behavior in the U.S. | Consumers' favorite fashion brands, by age U.S. 2015

U.S. consumers' preferred apparel brands as of 2015, by age

Consumers' favorite fashion brands in the United States as of 2015, by age

The data displays the favorite fashion brands of consumers in the U.S. as of 2015, by age. As of 2015, Old Navy was the favorite fashion brand of 27.2% of consumers aged 55 to 64 in the U.S.

Old Navy	12.6	27.2	18.8
American Eagle	17.5	16.3	16.5
Forever 21	17.9	5.7	13.9
Abercrombie & Fitch	14.6	6.5	12.2
American Apparel	9	14.5	12.1
Gap	5.2	9	6.4
Hollister	8.8	2.6	6.1
H&M	5	2.4	4.8
Urban Outfitters	4.8	5	3.4
Bonobos	2.6	0	2
J-Crew	1	9	1.8
Zara	1	0	1.5
Uniqlo	0	1.8	0.5

U.S. consumers' preferred apparel brands as of 2015, by age

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