Importance of sustainability to global consumers when buying apparel in 2017

The data displays the importance of sustainability to consumers in relation to clothing purchase worldwide in 2017, by country. In 2017, 60% of Indian respondents rated sustainability as very important when purchasing clothes, with a further 29% rating it as somewhat important. In comparison, 56% of American consumers rated sustainability as being important in clothing purchase in 2017, with 22% and 34% of respondents rating sustainability as very and somewhat important respectively.