Consumer Goods » Clothing » Apparel and Footwear Consumer Behavior in the U.S. | Important criteria when buying fashion online in the U.S. 2017

U.S. online shoppers: important criteria when buying fashion online 2017

Which criteria are especially important to you when buying clothing, accessories, and shoes online?

The data illustrates the important criteria considered by online shoppers in the U.S. when buying clothing, accessories and shoes online as of April 2017. During the survey period, 71% of respondents stated that low price was an important criteria for them when purchasing fashion goods online.

Low price 71
High product quality 70
Wide product range 53
Availability of brand products 50
Fast shipping 44
Good price-performance ratio 40
Information about the exact delivery time 28
Other 3
Don’t know 1

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