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Communication method usage for marketing/recruitment at private U.S. colleges 2015

Share of usage of communication methods for marketing and recruitment at four-year private higher education institutions in the U.S. in 2015

The data displays the share of communication methods used by private four-year colleges and universities for marketing and recruitment in the U.S. in 2015. In 2015, 61.1% of private four-year colleges and universities used text messaging to market to and recruit students.

Email communication	100
Recruiting page(s) on website	99.1
Social media sites like Facebooks or Twitter	98.2
Calling home phones	98.2
Calling cell phones	95.6
Publications in general (viewbook, search piece, etc.)	93.8
Website optimized for mobile browsers	87.6
Videos embedded in campus website	80.2
Text messaging	61.1
Video calls using Skype or similar service	31.3

Communication method usage for marketing/recruitment at private U.S. colleges 2015

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