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Influence of previous sports brand experience on future purchases in the US 2016

How important is your previous experience with a brand for sports apparel, sports shoes and sports equipment or gear?

The data displays how consumers in the U.S. are influenced by previous experiences with a brand when they purchase sports apparel, sports shoes and sports equipment or gear in 2016. During the survey, 38.9% of the respondents said that they first look at the brands they already know.

I first look at the brands that I already know	38.93
I predominantly focus on my personal experience with the brand	33.82
I only consider brands that I believe to be of high-quality	27.93
I trust my gut feeling	25.41
The brand does not matter to me	24.86
I think about the reputation of a brand	23.71
I carefully research the brands that are available	15.76
I trust my friends' opinions of the brand	13.18
I take whatever is available without paying attention to the brand	10.77
I collect for comprehensive information about available brands	10.27
I make sure that the brand is visible on the product	7.57
None of this	3.09

Influence of previous sports brand experience on future purchases in the US 2016

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