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Marketing/recruitment communication method effectiveness at private U.S. college 2015

Share of effectiveness of communication methods for marketing and recruitment at four-year private higher education institutions in the U.S. in 2015

The data displays the share of private four-year colleges and universities ranking a communication method for marketing and recruitment as "very effective" in the U.S. in 2015. In 2015, 43.4% of private four-year colleges and universities ranked website optimization for mobile browsers as a "very effective" method of communication for recruitment and marketing.

Website optimized for mobile browsers	43.4
Text messaging	34.8
Email communication	31
Recruiting page(s) on website	25.9
Calling cell phones	25.7
Publication in general (viewbook, search piece, etc.)	25.5
Videos embedded in campus website	19.1
Calling home phones	9.9
Video calls using Skype or similar service	8.6
Social media sites like Facebooks or Twitter	8

Marketing/recruitment communication method effectiveness at private U.S. college 2015

StatInvestor